Does design matter? Thoughts, judgments, labels, beliefs, opinions, views, convictions, notions, impressions, theories, conclusions. As human beings we've all got them and use them to label experiences in our individual worlds. 93% of communication is non-verbal. We are a visual race. Our thinking and inner voice tells us how to feel rather than our feeling telling us how to act. The way something looks matters a whole lot to us. Judging this as right or wrong is pointless, it just is. Who doesn't walk around the mall people-watching and form some sort of story about the strangers we see. Science has proven the influence of color, style, imagery, size, etc... on our emotions. You will want to consider an experienced professional designer that has the education, knowledge experience and awareness to utilize all of these tools. So if you are looking for the edge on your competitors and a more effective connection with your potential market, consider the design it looks into consideration, they do.
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