let's talk web traffic...

STEP 1: GATHER INFORMATION

A what is your conversion rate?
the amount of potential customers it takes in order to get one new sale
(example: 80)
B what is your approximate annual customer value (acv)?
dollar value of a new customer’s first contract/sale + subsequent work over a year
(example: $15,000 per year)
C what is your annual revenue goal (arg)?
your annual gross revenue goal
(example: $1,000,000)

STEP 2: CALCULATE NEW CUSTOMERS

D how many new customers do you need to reach your targeted revenue goals?
arg $ / acv $ = new customers needed

STEP 3: CALCULATE TARGETED PROSPECTS

E how many targeted prospects do you need to your site in order to reach your targeted revenue goals?
X new customers = targeted prospects
needed

what marketing is right for my business?

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how much qualified traffic to my website do i really need?

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